Founded in Calgary, Alberta, Believeco:Partners is among the largest owners, operators and builders of the foremost marketing, communications and engagement agencies. With international coverage and full-service capabilities, Believeco:Partners serves mid-market North American clients with digital marketing, social media, public relations and affairs, content and production, media services, strategy and research. As part of Believeco:Partner’s initial launch, they join together six leading agencies – Venture Play, Argyle, Brightworks, Zync, Revolve and Castlemain, which will continue to serve its clients through three market-facing brands:

  • Believeco, one of Canada’s largest independent marketing agencies, providing a full suite of marketing and branding services to clients, with a particular strength in the health and wellness and food and beverage sectors. Believeco was created through the amalgamation of Venture Play, Zync, Brightworks and Revolve.
  • Argyle will continue to operate as a North American communications engagement and reputation management agency. Argyle’s deep client list includes leaders in the technology, financial services, health and agriculture and government sectors.
  • Castlemain continues as a leading advisory firm serving indigenous nations, communities and peoples with expertise in governance, negotiation, economic development, lands, infrastructure and strategic engagement and communications. Castlemain will continue to be led by Rob McPhee as President.

Believeco:Partners is led by its Co-Managing Partners, Arlene Dickinson (Founder of Venture Play), and Neil Follett (Former CEO of Brightworks, newly appointed CEO of Believeco agency), who together possess the skills and experience needed to execute on their plans for growth.



Head Office

Calgary, AB

Invested Since

November 2022


Marketing & Communications


Arlene Dickinson, Co-Managing Partner, Executive Chair
Neil Follett, Co-Managing Partner, CEO of Believeco