CBGF invested in PayBright, a Toronto-based technology-enabled point-of-sale (“POS”) real-time consumer payments and lending platform in December 2018. The company began its operations in 2009 as a provider of consumer financing for Canadian healthcare procedures that were not covered by insurance benefits. PayBright continued to invest in its technology platform to support merchants in the retail industry, including both e-commerce sites and physical store locations. By partnering with PayBright to offer an installment payment method, merchants make purchases more affordable for their customers and see increases in conversion, average order value, and repeat traffic. Clients include Wayfair, Endy, and Casper.
In December 2020, PayBright was acquired by Affirm, a leading US-based fintech focused on consumer installment loans for e-commerce and in-store purchases.
TESTIMONIALS
PayBright
Head Office
Toronto, ON
Invested Between
December 2018 to December 2020
Sector
Fintech